Edita Andrijasevic from Raine & Horne helps Glendene homeowners understand the local market, reach the right buyers and sell with confidence.
Glendene offers genuine value for buyers — larger sections, quieter residential character and Henderson's full range of shopping and services directly on the doorstep. The right agent knows how to present this combination to the buyers who will pay the most for it.
Real reviews from local homeowners who worked with Edita Andrijasevic across Glendene and West Auckland. Rated 5.0 from 49 Google reviews.
Glendene is a suburb that tends to get overlooked — buyers often head for Glen Eden or Henderson without realising that Glendene sits between them and frequently offers the best of both. Sections are larger than you'd expect for the price, the residential streets are quieter than neighbouring commercial areas, and WestCity mall is less than five minutes away.
That combination — affordability, section size, and Henderson's full amenity directly accessible — creates a specific buyer. They are usually comparison shopping against Glen Eden and Kelston at the same time, and they are weighing up exactly how much land and quiet they can get for their budget. Getting the positioning right, and the photography to match, often determines whether your property stands out or blurs into the comparison set.
Glendene also has a growing investor market. Consistent rental demand, accessible yields, and the suburb's ongoing development as Henderson expands make it attractive to investors who are running the numbers alongside residential buyers. An agent who understands both audiences — and knows how to switch pitch between an emotional residential buyer and a yield-focused investor — extracts the most from the buyer pool Glendene actually has.
Edita Andrijasevic — Raine & Horne, Glendene & West Auckland
Licensed Salesperson (REAA 2008) · Licensee 20027060
Glendene has a specific market position that rewards good preparation and honest positioning. These are the things that matter most for Glendene sellers.
Glendene borders Henderson, which means WestCity mall, Henderson train station (Western and Onehunga lines), the Henderson pools, and a growing dining and café scene are a short drive or walk away. Most Glendene listings mention this loosely if at all — buyers often find out when they look at a map after an open home. Marketing this explicitly, with a walk time and a named list of what's accessible, creates buyer excitement before inspection that generic listing copy never achieves. Henderson's amenity is one of Glendene's strongest selling points.
Glendene sections are typically larger than equivalent-priced properties in Glen Eden or Kelston. This is the most common reason buyers choose Glendene over its neighbours once they see the comparison. Section area needs to be front and centre in the listing — in the headline, in the photo order, in drone coverage if available. Buyers who are specifically looking for land to build on, extend into or simply enjoy have often narrowed to Glendene before their first open home because they know the numbers. Those buyers are motivated and qualify quickly.
The typical Glendene buyer is simultaneously considering Glen Eden and Kelston. Glen Eden offers slightly more established suburb character, the Waitakere Ranges proximity and a stronger café scene. Kelston offers the Western Line train and its own community identity. Glendene tends to win on section size and the Henderson proximity for buyers who value immediate amenity access. Understanding your property's position in this three-suburb comparison allows Edita to price confidently and justify that price to buyers who push back with Glen Eden comparisons.
Much of Glendene's housing was built in the 1950s to 1970s — solid construction on good sections, but often with kitchens and bathrooms that are overdue for modernisation. Buyers who understand renovation — whether to create a home they want to live in or to add capital value — actively look for this stock in West Auckland because the opportunity is priced into the purchase rather than already extracted by a previous owner. Presenting what's solid (structure, section, fundamentals) honestly alongside what needs work gets these buyers excited and confident, rather than uncertain.
Glendene has strong and consistent rental demand — largely driven by proximity to Henderson's employment, WestCity, the train station and the broader West Auckland working population. Investors looking for accessible yields in West Auckland frequently include Glendene in their shortlist alongside Glen Eden and Kelston. A campaign that presents accurate current rental figures (not aspirational projections) alongside the residential pitch gives investor buyers the data they need to move quickly and make competitive offers alongside the emotional residential buyer pool.
Glendene sits close to SH16, making it genuinely efficient for commuters heading north (Northwest motorway to Albany, Kumeu or Westgate) or south-east to the CBD via Lincoln Road and the motorway network. Buyers who work in places SH16 serves well — NorthWest shopping precinct, Albany industrial, or anywhere motorway-accessible — look in Glendene partly because the commute actually works. This is worth naming in a listing for buyers who haven't yet mapped the route and may not have connected Glendene with SH16 proximity.
A good Glendene campaign starts by identifying who the buyer is — first-home, family upgrader, investor, renovator — and positioning the property within the Glen Eden/Kelston comparison set. Here is how Edita approaches it.
Edita starts by understanding your timeline, goals and any factors that affect the campaign — before any appraisal or marketing discussion. In Glendene, context matters for deciding which buyer segment to target first.
Edita assesses your property against genuine Glendene comparables — same section character and size, similar dwelling, similar condition. Section area is weighted appropriately in the comparable analysis, not treated as an afterthought.
In Glendene, section presentation matters as much as interior presentation. Edita advises on what to address before the campaign — flat usable areas, garden condition, fencing, outdoor structures — to maximise buyer first impressions.
Edita identifies exactly how your Glendene property competes against Glen Eden and Kelston alternatives your buyers will be looking at, and builds the campaign pitch around what makes yours the right choice.
Edita recommends the method — fixed price, auction, tender or deadline sale — that suits the current Glendene market and your specific property. She explains the reasoning clearly.
Every attending buyer is followed up. Edita reports back after every open home with what she learned about buyer interest, concern and price expectation — so you can make informed decisions throughout the campaign.
Edita manages the negotiation strategically — understanding what each buyer values, what conditions matter to them, and how to protect your position without losing a good buyer over an avoidable impasse.
Glendene buyers compare directly with Glen Eden and Kelston. Edita works across all three and understands exactly how buyers in this part of West Auckland weigh section size, train access, Henderson proximity and price.
Real estate agent Glen Eden →A free Glendene appraisal gives you a realistic picture of your property's current value, what buyers look for in Glendene specifically, and what you could do now to improve the result when you're ready to sell.
Request a no-obligation Glendene appraisal →In Glendene's market, the right buyer sometimes surfaces through another agency or a community referral. Edita is open to cooperative selling when it serves your outcome — the result matters more than keeping the commission in-house.
Call for a direct conversation, or request a free local appraisal with no pressure and no obligation.
021 765 234 edita.andrijasevic@blockhousebay.rh.co.nzGlendene's buyers come from different places with different motivations — first-home buyers researching on social media before they've registered with any agency, investors tracking West Auckland yields, family upgraders comparing sections across suburb profiles, and renovators searching for older stock with potential. Standard portal listings reach only the buyers already actively searching.
Raine & Horne Amplify puts your Glendene property in front of all of these segments — across Facebook, Instagram, video and digital channels — before they land on the portals. Reaching buyers at the consideration stage, not just when they're ready to inspect, builds the competitive open home environment that produces strong offers.
Questions Glendene homeowners ask when comparing real estate agents before deciding who to sell with.
The best real estate agent in Glendene understands the suburb's specific positioning — larger sections at accessible prices, Henderson directly on the doorstep, and a buyer pool that compares Glendene against Glen Eden and Kelston at the same time. Edita Andrijasevic from Raine & Horne works across Glendene and surrounding West Auckland suburbs, with a 5.0 Google rating from 49 local sellers and buyers.
Glendene attracts first-home buyers priced out of Glen Eden who find larger sections at more accessible prices; family upgraders specifically wanting quieter streets while keeping Henderson's amenity close; investors drawn by consistent rental demand and accessible yields; and renovation-focused buyers looking for older housing stock with good bones and genuine upside. The SH16 proximity also draws motorway commuters from further afield.
Buyers in Glendene almost always compare with Glen Eden and Kelston simultaneously. Glen Eden offers more established suburb character and café culture; Kelston has the Western Line train and its community identity. Glendene typically wins on section size relative to price and Henderson proximity — buyers who want the most land for their budget and immediate access to retail and services frequently choose Glendene over both neighbours. Getting the pricing right within this comparison is one of the most important things a Glendene agent does.
Yes — Glendene sits directly adjacent to Henderson, putting WestCity mall, Henderson train station (Western and Onehunga lines), the Henderson pools and the suburb's growing dining scene within easy reach. This is one of Glendene's strongest selling points and worth naming explicitly in a listing, because many buyers only discover the proximity when they check a map after an open home — by which point they've often already formed a price impression.
Glendene is generally one of the more affordable West Auckland suburbs on a per-property basis, often offering larger sections than neighbouring areas at similar price points. For a realistic appraisal of your specific Glendene property, contact Edita for a free local assessment based on comparable recent sales in the area.
Yes. Glendene is one of Edita's active areas within West Auckland. She works across Glendene, Glen Eden, Kelston, New Lynn, Blockhouse Bay, Green Bay, Titirangi, Lynfield, Mount Roskill, New Windsor and Avondale. Her Raine & Horne office is based at 9 Sheridan Drive, New Lynn — a short drive from Glendene.
Guides for Glendene and West Auckland homeowners — covering agent selection, timing, presentation and how to get the best result in this market.
From free appraisal to full campaign support — available to Glendene homeowners at any stage of the selling process.
Edita helps homeowners across all of West Auckland. If your property is near a neighbouring suburb, these local guides may also be useful.
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